Consumers of tobacco products in Austria and Italy are facing a new wave of price increases. In Italy, the 'Budget Law 2026' leads to an increase in the tobacco tax. This means that prices for almost 400 products, including cigarettes, cigars, and roll-your-own tobacco, will rise by up to 30 cents per pack starting January 16th. For example, Marlboro Gold will now cost 6.80 Euros instead of the previous 6.50 Euros.
Prices are also going up in Austria. The manufacturer Japan Tobacco International will start on January 19th with increases between 30 and 40 cents. Brands like Camel and Benson & Hedges are affected. Philip Morris will follow on February 2nd; here, the popular Marlboro variety will reach the 7.00 Euro mark for the first time. The reason for these adjustments is the raising of the state tobacco tax, from which the Ministry of Finance expects revenue in the millions. Alternative products like e-cigarettes and nicotine pouches will also become more expensive throughout the year.
