Apple increases prices for many products. This affects laptops and tablets. Speakers and streaming boxes also cost more now. Apple needs expensive memory chips for these products. Many companies build big computer centers now. They need many memory chips for smart programs. Smart programs act like a human brain. That is called artificial intelligence. There are not enough chips on the market. The prices for these parts rise very fast.
Prices in Germany go up. The cheapest laptop costs 799 Euro now. Before it cost 599 Euro. The tablet costs 499 Euro now. Before it cost 379 Euro. Tim Cook is the boss of Apple. He says the price increase is necessary. Apple had good contracts for cheap parts before. Now these parts cost too much money. Other companies like Sony raise their prices too.
The price for phones stays the same for now. Experts think other companies will also raise prices soon. The whole market for technology changes. Parts for computers are very expensive now. Apple looks for ways to help their customers.