British American Tobacco is a big company. The short name is BAT. The company makes cigarettes like Lucky Strike. Now the company cuts many jobs.
By the end of the year 9.000 jobs end. That is almost every 5th job. 5.500 people lose their work now.
The company also outsources 3.500 jobs. That means: Other firms do these tasks. The jobs stay in the USA.
BAT wants to save much money. The company saves 600 million pounds by 2028. The company wants to be modern.
Fewer people smoke normal cigarettes. BAT now sells new products. These are e-cigarettes and nicotine pouches.
The boss of BAT is Tadeu Marroco. He wants to use more technology. He wants to use Artificial Intelligence. The company prepares for the future.