Heineken makes beer. The company is worried. Pubs and bars will sell less beer. People use new weight loss drugs. Many people want to lose weight.
These drugs are GLP-1 drugs. Famous names are Ozempic or Wegovy. The drugs make the body full. Users have less desire for alcohol. Reports from the USA show this.
People spend less money on alcohol. Beer sales drop a lot. The drugs change feelings in the brain. People feel bad after drinking.
Heineken gives tips to pubs. They must sell beer in small glasses. Alcohol-free drinks are also important. Small snacks can also help. Guests will still come.
Other companies are relaxed. They can manage the changes. Heineken watches the market until 2027. The beer market has problems. Many people live healthy today.
