Apple will increase its prices. Tim Cook says this. He leads the company Apple. The reason is artificial intelligence. This is a computer program. It can solve tasks like a human. Many firms build large data centers now. They need many memory chips for this. A memory chip stores data in electronic devices.
Memory chips are rare now. The price for these parts rises. Apple kept prices stable for a long time. Apple had old contracts with sellers. But now the costs are too high.
Cook says: Higher prices are certain. He does not say which devices get expensive. He does not name a date yet. Experts expect price hikes in autumn. Apple presents new iPhones in autumn often.
Other firms increased prices too. Computer makers do this. Game console makers do this too. Apple looks for new partners. Apple works with the firm Intel in the USA now.
