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Donatella Versace starts a new brand for young people

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Donatella Versace is 71 years old. She is a famous designer. She comes from Italy. She plans a new project. She works with the firm Revolve.

Revolve is an online shop from the USA. Both make a new brand. The brand is free. First, the brand sells items for beauty.

Later, the brand sells clothes. The project is for young people. Young people are millennials and generation z. Donatella Versace wants to reach young people.

She was the boss at Versace for 27 years. This is the fashion firm of her family. She stops there in 2025. The firm Prada buys Versace.

Prada pays 1.3 billion euro. Now a new designer works at Versace. His name is Pieter Mulier. Donatella Versace is an ambassador now.

The new project uses the internet. Revolve knows internet sales well. The designer likes young people. A start date is not set yet.

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Definitions

Designer
A person who makes new ideas.
Millennials
People born in those years.
Generation Z
Young people born later.

People

Donatella Versace
She is a famous designer.
Pieter Mulier
He is a new designer at Versace.

Locations

Italy
It is a country in Europe.
USA
It is a big country.

Sources

Südtirol News

Modezarin Donatella Versace lanciert neue Marke mit Revolve

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Logo ORF
ORF

Donatella Versace lanciert neue Marke mit Revolve

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Logo Die Presse
Die Presse

Donatella Versace startet Modemarke für Gen Z

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Logo Standard
Standard

Donatella Versace macht jetzt Mode für die Generation Z

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