Volkswagen stops the brand Seat

3. September 2026, 11:45

Volkswagen plans a big change. The brand Seat ends soon. This happens until the year 2029. The boss group of VW decides this now. A big group checks this on Friday. This group is the Aufsichts-Rat.

VW wants to save money. The brand Seat costs too much money. Another brand makes more money now. This brand is Cupra. Cupra sells more cars than Seat. VW helps Cupra now.

VW has more worries. The Konzern checks 4 factories. These factories stand in Germany. Zwickau and Hannover are examples. Many people can lose work. VW fears competition from China.

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Definitions

Aufsichtsrat: A group of people that checks the work of a firm.
Konzern: A very big company with many smaller firms inside.
Ressourcen: Things like money or time that a firm needs for work.

People

Oliver Blume: He is the head of the Volkswagen group.
Donald Trump: He is the president of the USA and plans taxes on cars.

Locations

Wolfsburg: A city in Germany where Volkswagen has its main office.
Zwickau: A city in Germany with a big car factory.
Niedersachsen: A state in Germany that owns parts of Volkswagen.

Sources

Kurier 3. September 2026, 10:12

Spätestens Ende 2029: VW will Marke Seat einstampfen

Die Presse 3. September 2026, 10:02

Volkswagen-Vorstand will offenbar Marke Seat einstellen

Standard 3. September 2026, 09:58

Automarke Seat dürfte laut Medienberichten von VW eingestellt werden

Bild 3. September 2026, 09:52

Volkswagen vor Seat-Aus: Cupra soll die Zukunft des Konzerns sein

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